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Introducing BeatsX

Beats by Dr. Dre (Beats) have announced a host of exceptional new wireless products, expanding the brand's premium portfolio to include a new line of wireless earphones called BeatsX along with the next generation of two current best-sellers with the introduction of Powerbeats3 Wireless earphones and Beats Solo3 Wireless headphones. As a collection, these new products include the Apple W1 chip, Class 1 Bluetooth, Fast Fuel charge and the premium sound fans around the world have come to expect from Beats products. Beats was co-founded by Dr. Dre and Jimmy Iovine and is part of Apple.

The entirely new line of earphones from Beats by Dr. Dre is designed to accommodate sophisticated audio advancements within its small form factor. Keeping things simple, but appealing, the fluid design keeps BeatsX extremely light and nearly unnoticeable while wearing. Compatible with both iOS and Android devices, BeatsX features Class 1 Bluetooth for optimal connectivity. For iOS10 users, the Apple W1 chip provides an easy one-step Bluetooth connection and the added ability to toggle seamlessly between iCloud-registered devices.

Featuring a new battery efficiency with Fast Fuel option, the BeatsX provide 2 hours of playback after just 5 minutes of charging and up to 8 hours after just 45 minutes of charging via the included lightning cable. The RemoteTalk cable will allow consumers to take calls, play music and activate Siri. The Flex-Form cable and variety of eartip and removable wingtip options provide a flexible, secure and comfortable fit during use.

The Beats by Dre BeatsX are now available online at and will be available in black, white, blue and gray colorways, with a retail price set at R2,999.00 Incl VAT.

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